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Some Sokratic questions about commercial success
- What is your single most important opportunity? What is the single most important reason you have not captured it yet?
- What kind of experience do you want your customers to have with you?
- What request for help is hidden in your prospect’s objection to your proposal?
- What keeps your customers awake at night? What gets them up in the morning?
- Why should anyone prefer your product or service over a cheaper one?
